Case Studies

Threshold's 90-day multi-platform GEO push (50+ campaigns) earned Yugo 1,200+ AI mentions, 8 direct citations, 0.35% share of voice, and 10.9K monthly organic sessions.

Symptomatik shipped 540 sourced EN/PL/ES health pages in six weeks; Bing AI citations rose from 102 to 2,073 a day while Google still ranked it at position 59.3.

B2B SaaS went 12% to 87% in 4 months: G2 reviews (43 to 287), 14 PR placements, comparison hubs, schema, and Reddit community strategy.

Industrial lighting brand achieved 88.6% AI recommendation rate. Brand site contributed only 4.5% of citations — PR reprints drove 59.8%.

A Series B SaaS tracked 120 prompts for 90 days: visibility 14% to 30%, citation rate 6% to 19%, AI referrals +182%, but organic clicks +8% and CTR fell. CDN bot blocking was the root cause.

Two Squares GEO case study: B2B service business grew AI chat traffic to nearly match organic search through llms.txt, topical authority, and first-hand data content.

60-day AI-EO pass on a vet clinic: first-party citations 29% to 38%, Bing AI logged 1,544 citations with a 6.5x ramp, but nothing moved for five weeks.

Seer tested 5 hypotheses across 231K+ LLM responses, 7 AI platforms, 52 days during 2026 Winter Olympics. ChatGPT declared a winner 6 days early. Meta AI reported wrong scores. 1 in 5 responses still

NJIT/NTU peer-reviewed study: AIO exposure reduced daily Wikipedia traffic by ~15%. 161K matched pairs, 46.5M observations. ~11.5M fewer daily visits redirected.

Microsoft Clarity data shows AI referral traffic converts at 1.66% vs 0.15% from organic search. B2B case studies confirm 27% of LLM traffic becomes SQLs.

Apollo.io's Reddit community strategy lifted brand citation rate from baseline to 63% for AI awareness prompts within weeks, generating +3,000 cross-prompt citations.

6sense: 94% of B2B buyers use LLMs to research vendors before visiting a website. Sagefrog's 'Share of Model' measures brand citation share in AI shortlists. B2B AI traffic converts 9-23× vs organic.

Practice-management vendor Pabau became the highest-cited domain in its niche in 8 months: 33% of self-attributed pipeline from AI search, 4,000+ AI referral visits, organic traffic 21.9K to 75.3K.

OverTheTopSEO documented a mid-size cybersecurity firm's GEO campaign: 12% baseline to 87% citation rate across 100 target queries in 17 weeks using answer-first + original research + earned media.

Geoperf B2B benchmark: top brands cited 60-85%. Cumulative English editorial volume + well-sourced Wikipedia presence is the strongest predictor. Mid-market brands underindex despite strong tech

OverTheTopSEO case study: fintech client went from 3% to 87% AI citation rate across 4 engines in 6 months. Enterprise leads specifically mentioning 'found you through ChatGPT'.

B2B GEO case study demonstrates first-mover advantage: a multi-vertical manufacturer beat government agencies and enterprise competitors through structured GEO implementation.

40-year-old gear factory achieved 50% top-20 keyword citation rate via technical authority content and schema — AI cited them for keywords without dedicated pages.

Optimist documented B2B tech client: 49x LLM revenue, 26x LLM referral traffic. Fintech client: 8x conversions from LLMs in 6 months. Key: answer-first content structure + citability principles.

Optimist documented B2B tech client: 49x LLM revenue, 26x LLM referral traffic. Fintech client: 8x conversions from LLMs in 6 months. Key: answer-first content structure + citability principles.

Findably documented a cybersecurity SaaS company. GEO implementation: 320% boost in AI answer visibility, 45% increase in influenced MQLs. Key: answer pillars not blog posts, hybrid SEO/GEO model, ori

Geodocs case study: $50M ARR B2B SaaS lifted AI citation rate 8→24% in 90 days via pillar rebuild, 8 comparison articles, and authority schema sitewide. $1.4M influenced pipeline.

Ramp (B2B fintech) AI visibility rose from 3.2% to 22.2% (7x improvement) across ChatGPT, Claude, Perplexity via category content + G2/Capterra optimization + earned media in TechCrunch/WSJ/Bloomberg.

Study of ~900K AI answers finds top human-written pages averaged 682 citations vs 119 for top AI-written pages. Human content's advantage is original research and proprietary data.

Rankshift's case study: bottom-funnel GEO took Caliber to 35% category AI visibility, 53% high-intent prompt visibility, 100% positive sentiment and a first large enterprise SQL in three months.

B2B SaaS Chatarmin reports ChatGPT grew from <1% to 5-10% of monthly booked demos. No single secret — channels compound. Gemini rising.

Omnius' six-month case study logged 5,050 AI clicks (+138%) and 36 SQLs (+414%): ChatGPT 2,798 clicks and 28 conversions, Perplexity 1,480 and 3, Claude 371 and none, Gemini 321 and 2.

KIME research: ChatGPT's shopping-related citation share went from 8% (late 2025) to 87% (Apr 2026). AI-referred traffic converts at 30-40%. ChatGPT commands 87.4% of all AI referral traffic.

Chemours, an industrial chemicals company, achieved 82-84% AI citation rates using deep E-E-A-T optimization: expert-authored technical content, patents, and industry-specific authority signals.

OctoPlus Media: global ADN company from 25% to 88% AI visibility across Chinese AI platforms (Doubao, Quark, Kimi, DeepSeek) with +388.9% lead growth and 92% enterprise-level inquiries.

B2B SaaS company implemented CITABLE framework: extractable content + prompt mapping + fact-dense pages. Jumped from ~500 to 3,500+ monthly AI-referred trials.

Goodie Wave 2 study (Mar-Apr 2026): Claude holds 18.5% of B2B AI referral share despite only 2.66% global share — a 7x overperformance ratio.

B2B financing: 8-step GEO framework (llms.txt, TL;DR, author bios, FAQ schema, backlinks, Q&A blogs) yielded +100% AI referrals and +315% AI Overviews.

Fractl Q2 2026 study of 1,008 consumers found a widening trust-usage gap. 95% of consumers double-check AI results — creating a validation cycle brands must win.

Survey of 150 B2B tech marketers in 2026 reveals systematic gaps in AI visibility strategy: most brands are unprepared for the AI-mediated discovery channel.

Controlled study (July 7, 2026): 26 Chinese-language queries across 3 engines. Zero Chinese-language pages cited despite Google Chinese SERPs showing 86% Chinese content. Default retrieval bias

Digital PR accounts for 25% of all LLM citations but only 6% of practitioners use it. Stacker/Scrunch study: 239% median AI citation lift from third-party news syndication.

Stacker & Scrunch March 2026 study: distributing the same article across third-party news sites delivered a median 239% lift in brand citations across AI engines. Branded web mentions 3x stronger than

Diggity Marketing documented a 23x (2,300%) increase in AI-sourced traffic over 6 months by adding named author bios, publication dates, editorial standards, and structured data.

Mid-sized home fitness e-commerce brand increased AVI from 18 to 79 (+340%) and recommendation rate from 4% to 68% in 8 weeks via entity and trust overhaul.

MIT/Columbia's E-GEO dataset (13,747 queries) benchmarks 15 heuristics across 5 engines; prompt meta-optimization reveals a stable, domain-agnostic rewriting pattern that generalizes across products

Natural Links fintech B2B GEO case study: +61% branded AI mentions across 67 queries, 189% traffic growth to comparison pages, AI-assisted discovery grew from 4% to 19% of inbound leads.

Daily Geo Insights (June 2026) catalogs 5 systemic GEO failure modes: AI fabrication, surface-level optimization without authority, uncorrectable negative representation, citations that churn weekly

Forrester Jan 2026: B2B buyers name generative AI first research source. GEO-16 framework: page quality score predicts citation at odds ratio 4.2 across 1,700+ citations.

HR SaaS company (DR 78) lost 22% YoY leads to AI summarization. FuelOnline used Wikidata entity mapping, original performance data, and nested FAQPage+SoftwareApplication schema for +315% citations in

Zero to $18,164/month in 12 months. 700% revenue increase in first 6 weeks. Google organic traffic doubled as side effect without traditional SEO.

Qoulomb case studies: GAIN Servicing moved 35 to ~280 leads/month and 1,100+ total leads without paid over 8 months; Zetwerk AI-sourced traffic +2,217% in 9 months; Elchemy AI-cited pages 368 to

Documented GEO case studies: Go Fish Digital +43% AI traffic and 25x conversions, Presenc AI manufacturing 2,300%, CreativeWeb/Farringdons +140%, SteelSeries 23x, HubSpot 3x leads.

Radiant Elephant: a multi-vertical B2B manufacturer beat FDA.gov, Fortune 500 competitors for #1 in Google AI Overviews. DR 21→35 in 7 months, 587% branded search growth.

GrackerAI compendium of 8 cybersecurity case studies: 25% avg AI visibility increase in 90 days, 20-35% inbound lead increase, 86% cost reduction vs traditional content.

AI visibility tool J.O.E. went from 6.8% to 46.7% in 7 days via landing pages, article updates, and YouTube content. GEO moves faster than traditional SEO.

AutomateNexus transparently measured their own GEO program: on-site infrastructure is fast and controllable, but being named for competitive queries depends on off-site authority that compounds over

16-month GEO engagement: 27% of April 2026 signups self-reported AI discovery. GA4 tracked only 0.5%. 3-layer measurement framework: survey + GA4 filter + weekly prompt tracker.

Healthcare publishers losing 34-46% organic traffic. 63-85% of health queries answered directly in AI overviews. 69% of all Google searches now end without click.

Real estate platform cut not-indexed pages from 45K to 1.65K, then rebuilt content for AI citations — reaching 7.79% citation share, with AI clicks landing on leads and signup pages.

Juicebox ranked

Kynection reached 20.9% AI share of voice and first place in its B2B category with a domain rating in the high 30s, using 71 focused pages and 25+ cited URLs.

SellerMockups GEO case study: AI referral traffic went 1 to 43 sessions (+4,200%) via llms-full.txt, robots.txt AI-crawler access, schema and author attribution.

Valpo Agency raised a local plumber's AI citations and cited pages 100% each in six months, with a live customer booking attributed to a ChatGPT recommendation.

Analysis of 150+ client engagements across 14 industries identifies three disproportionate-leverage activities for AI citation growth.

Peec AI case study: 100 prompt-specific articles achieved 10x AI visibility in ~30 days. Outranked Salesforce and Zapier on 40+ prompts. Listicle-structured content (74.2% of AI citations) was key.

B2B tech company achieved 4,900% revenue growth from LLM referrals via AEO strategy: content architecture redesign, first-party data program, SME bylines.

Amico Lighting hit 88.6% AI recommendation rate across 5 models, but its own site contributed just 4.5% of citation sources; PR reprints on barchart.com drove 59.8%.

Citation-first B2B content strategy on Perplexity drove 15+ qualified monthly leads. Perplexity's citation-heavy + freshness-priority algorithm benefits buyer-intent queries.

PulseSpark AI 7-week automated study: Perplexity 17.7% citation rate vs ChatGPT 8.8% and Claude 9.1%. Brand queries trigger 100% citations; generic 0%.

One global B2B SaaS client: AI visibility more than doubled Jan-Sep 2026, AI traffic up ~1,900%, trials from AI tools up ~75%, 12 straight weekly mentions.

Edward Sturm's 'King of AEO' contest: syndicated press releases and short-form video reframed a Google AI Overview within hours, with one release ranking third in nine minutes.

Targeted semantic SEO and modular content architecture drove 8,337% ChatGPT referral traffic growth. Narrow topic clusters with extractable claim-based content.

Semrush: 40.1% of cited AI sources come from Reddit vs Wikipedia 26.3% and YouTube 23.5%. But share is volatile — ChatGPT's Reddit citations fell 60% to 10% after a model change.

Click Intelligence campaign: 1 to 448 AI Overview appearances in 12 months, DR 0 to 59, 516 referring domains, 210 landing pages, 206% organic traffic growth. AI visibility arrived as a byproduct of

SEO Vendor published 4 GEO case studies: 50 signups from 549 ChatGPT referral sessions (42.26% engagement), LLM-native visibility surge to ~380, 4-month sustained growth through Jan-Feb 2026

B2B SaaS PM platform: entity graph with sameAs links + 120 pages rewritten for citability + full JSON-LD (FAQPage, HowTo, SoftwareApplication, Dataset). AI referrals grew 2% to 44%.

0% to 75% Generative Citation Rate across Google AI Overviews, Perplexity, ChatGPT. Direct-answer blocks, extractable facts, FAQ/HowTo schema.

NoGood's 10-month SteelSeries GEO campaign: 23x AI search traffic, 27x conversions, 3.7x revenue via machine-readable PDPs, product feeds and per-engine tuning.

SE Ranking's experiment: after publishing 93 articles for a brand-new brand, articles on third-party sites earned about 10x more AI citations than the brand's own website.

Marketbridge 17,000-citation study proves AI engines apply different trust signals per vertical. What works in SaaS fails in healthcare. SaaS: comparison pages. Healthcare: medical authorities.

Magna AI report: Wikipedia ~47% citation density in factual answers. Reddit+Quora grew to 24% (up 8pts). Community platforms are the biggest 2025→2026 shift.